Experience hidden side of Persia nature as Unesco World Heritage which embraces stunning treasures of unique lifestyles in fresh-air museums from south of Caspian Sea to the central desert of Persia to satisfy your curiosity in broad-leaved Hyrcanian forests, which is the homeland of wildlife exploration and divers ecoregion, also explore deeper into Persia to indulge your soul with a mysteriously different area of Lut desert to touch the hottest and driest area on earth, where shows you spectacular far-reaching stony deserts, extensive dune fields and strong winds to discover behind the curtain of picturesque landscapes. Create powerful memory by discovering the most ancient vegetation flourished since million years ago alongside of Alborz mountain range, also taste incredible culinary heritage of desertic areas by having local classes in shelters, also build fire to dance under natural luminous body visible in the sky.

Golestan, Fresh-air Heritage

Golestan Province used to be called Gorgan which means the city of wild wolves is the homeland of nature and culture in Persia. Rainy Forests, green fields and nomads are the symbols of the city where you find Gonbad Kavus Tower as an architectural masterpiece and Hyrcanian Forest as a fresh- air museum which both are inscribed as Unesco World Heritage.

Torkaman Horse breeding in farms close to Hyrcanian Forests is the most important heritage of locals in Torkaman Sahra plain close to Gonbad Kavus county.

What will You discover?

Golestan ecosystems with different types of properties represent remarkable pictures of natural inland sceneries in Hyrcanian Forests, which hugely describes most environmental features of Hyrcanian ecological values and extravagant environmental condition close to Caspian Sea.

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Kerman, Gateway to Lut Desert

Kerman is the largest province in Iran with the most precious archaeological landscapes such as Bam Citadel and famed Persian gardens such as Shahzadeh Mahan Garden, also the city is the realm of Persian weaving such as Carpet, Terme and Pate. The city is not only famous for the widely known Lut desert but also the pistachio nuts farms.

The Semi-nomadic lifestyle of locals with a very peculiar structure of cave-like houses.

What will You discover?

Experience Lut Desert as an iconic landscape with exceptional landforms and sand-sea which is believed as the best model of unbroken, extent, continuity and height, also being fascinated with an identifying model of lifestyle in desertic areas in terms of adaptation with wild nature of dried lands, then taste distinctive sweeties and cookies to fresh your appetite.

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Shiraz, Museum of Persia Open-air Heritage

Shiraz, the motherland of Persian culture with all legendary Achaemenian’s glories is the city of prose & poem, gardens and flowers. Historical ornaments such as Persepolis and Pasargadae, which are spread through the tale of the province since Achaemenid empire to Zand Dynasty, also spirituality always associates with the story of the people, not only during Zoroastrianism but also at the time of Islam.

Eram Garden is the original meaning of Paradise ( Pardis in Persian Language) by displaying the Persia peculiar structure in magnificent buildings and botanical garden.

What will You discover?

Realize imperial majesties since 500 B.C during the reign of Cyrus the Great ‘the founder of Achaemenid empire’ which established the first Persian empire to Sassanid era when imperial power of Persia was regained in ancient time in Shiraz. Touching archaeological remains such as cities, palaces, gardens and necropolises and feeling people’s customs and traditions as Persian legacies convince you to call Persia; ‘Cradle of Civilization’. Unearth your expectations with experiencing Zand dynasty’s glories such as baths, citadels and gardens, also sense Poets such as Hafiz and Saadi are the pinnacle of Persian literature who hugely influenced Persian lifestyle.

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Tabriz, Outstanding Azeri Heritage

Tabriz is the most significant region in historic Azerbaijan area in terms of culture, industry, modernity and handicrafts, also agriculture plays an important role in the development of the city. Tabriz history gained a huge impression from Safavid and Qajar dynasties as a centre of Turkish tribes, so most of the monuments and attractions prove cultural, architectural and customs and traditions of the mentioned royal families also are known as the world Carpet Weaving City.

Tabriz Kilim world reputation comes from the orchards which are woven onto the rugs with colourful design to let users feel softness and freshness under feet.

What will You discover?

Tabriz is designed to captivate you with eminent clues about fundamental points of the contemporary history of Persia, which thrived based on Sufism order by Safavid kings in Tabriz. Experience Unesco World Heritage in terms of embracing stunning glories in the largest Roofed Bazaar of the world, where amaze you with all tangible cultural facts such as architecture and handicrafts next to intangible ones in traditional shopping stores.

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Zanjan, Magnificent Handicrafts

Zanjan is a pre-historic region in Azeri area of Persia that is famous for its agricultural products such as seedless grapes and handicrafts like Malileh and Knives. Zanjan is one of the most happiest Province in Iran with a dreamy view of natural inland sceneries and organic ingredients which flourish culinary art.

Saltmen Museum amaze tourists with six dead bodies from 2500 years ago found in a salt mine.

What will You discover?

Majesty of Persian crafts depicts itself in Perso-Islamic architecture by building magnificent domes besides visionary minarets, which are decorated with illustrious tile-work, to appeal gesture of respect to God, also Zanjan is inscribed as a creative city in terms of Malileh Handicraft which is crafted out of silver and hand-made knife as a historic tradition and souvenir of the city.

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Yazd, Earthen Heritage

Yazd is a city which displays human adaptations to the nature by its unique architecture to use simple materials to build astonishing structures such as wind-catchers, Bath, mosque and houses to preserve the lifestyle of breathing in heart of desert, also Qanat construction is an ancient engineering knowledge which conveys water from natural sources to quench people. The city is the home of Persian sweeties and a famous land in handicrafts especially for handwoven souvenirs, also religions diversity enlighten you about Zoroastrians, Jewish, Christians and Muslims in the city centre.

Yazd Saabats provide a shaded area with distinctive architecture to feel the coolness of the atmosphere in a sunny climate of desert areas.

What will You discover?

Explore identifying Persian architecture in interior and exterior design of buildings, traditional houses, well-decorated temples by Zoroastrians, cathedrals, synagogues, mosques and city construction in terms of urbanism at the heart of the desert in Yazd.

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Ardabil, Sufi Heritage

Ardabil is the motherland of Safi-ad-din Ardabili, who is the founder of Safavieh order that shaped the root of Safavid Ideology in their dynasty, also the city is rich in cultural and spiritual evidences. Ardabil established its brand for hot springs and natural landscapes, also for handicrafts especially silk carpets and rugs.

Sarein is the city of natural hot springs with relaxing baths and pools to provide an atmosphere of calmness and wellness.

What will You discover?

Feel the human being integration with nature to a built environment in a way of protecting the ecosystem and feed their life with keeping traditional lifestyle in the modern era. Ardabil shows how people are responsive to nature with adapting their lifestyle with God-given beauties. The city demonstrates the Persian strength in customs & traditions, culture and architecture, which embrace an eye-catching view of well-decorated structures, to feed you with an atmosphere to breath in fresh-air museums.

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Isfahan, Perso-Islamic Heritage

Isfahan, the city of glories and Perso-Islamic masterpieces devoted itself to craftsman’s dexterity to become centre of art, not only in architecture or handicrafts but also in urban structures and music. The city is a treasure of mosques, cathedrals, mansions, bridges and gardens which amazed visitors in all aspects of skilful ingenuities.

Chehel Sotun Palace displays royal artistic attitudes in building a mansion in the heart of an orchard with identifying painting style.

What will You discover?

Gratify yourself with picturesque views of Perso-Islamic architectural beauties to satisfy all your expectations from decoration, also walk into mansions and pavilions to visit artefacts, paintings and fine arts to have a better understanding of Isfahan art.

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Uromiyeh, Spiritual Heritage

Uromiyeh is another Turkish region with all costumes and traditions of Azerbaijani lifestyle in the north-west of Persia, which is a golden example of religious respect since ancient time to present era, where you find Armenian monastic ensembles close to Zoroastrians fire temple, also agricultural products such as apple and grapes play an important rule in locals lifestyle and sweetie such as Noghl (Nuql) is the most important souvenir of the city.

Takht-e Soleyman with an incredible spiritual atmosphere clarifies itself from all other fire temples in Persia as a reason of its history, holiness, stories and architecture.

What will You discover?

Explore picturesque outdoor museums decorated with peculiar architecture in a responsive model of lifestyle to nature which depicts itself, not only in the largest salt lake of the world but also in Urmia plain in Uromiyeh (Urima), where you find untouched customs and traditions through history, including identifying Armenian architecture in monastic ensembles, culture and beliefs with memorial moments of unbelievable experiences and satisfy your thirst for learning better about Zoroastrians and their holy spots in a magical fire temple of Takht-e Soleyman.

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Khuzestan, Immemorial Heritage

Khuzestan is a cradle of civilization as it’s history dated back to pro-Elamite period, also an outstanding city where multicultural residents from different tribes such as Lurs, Bakhtiaris, native Arabs and Persians live together in harmony. It is remarkable to mention that Khuzestan as a result of a huge reservoir of oil and gas is the economic heart of Persia.

Shushtar Historical Hydraulic System demonstrates an innovative and knowledge-based royal system in ancient Persia.

What will You discover?

Khuzestan, the homeland of the greatest civilization in Mesopotamia with history dated back to 3500 years ago, also an identifying area to find cultural diversities with unique cultures united together in peace and happiness. The first centre of science and education in Gundishapur university with a huge influence from Rome architecture and ancient innovation in Hydraulic systems confirms the city as a centre of majesty.

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Tehran, Majestic Heritage

Tehran, as the most modern city and capital of Iran which clearly shows the classical and modern combination of Persian culture is located on the south of Alborz mountain range. Damavand, the highest Summit of Iran is a heroic symbol of Tehran, also the city embraces cultural & natural landscapes with brilliant glory of palaces and distinctive museums.

In the late 20th century, a mixture of Perso-Islamic architecture combined with Western Europe, which offered a cultural storm in frames of combining two cultures is Shams Ol-Emareh.

What will You discover?

Experience Persian modernity in an eastern lifestyle with a combination of Perso-Western architecture across the longest street of Middle East. Tehran is the capital of nature in terms of parks, jungles and mountains, also a cosy cafe with tasty restaurants are brands of the city.

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Kermanshah, Ruck Cuts & Ruck Relief Heritage

Kermanshah, a mountainous region with a moderate climate which is occupied with inhabitants of diverse nationality and religion is proud of being the second royal Sassanid empire accommodation. Kurds, the main residents of the area with a disparate cultural character of music, folkloric dance and cuisine are known as the origin of Aryans with aristocratic customs and traditions.

Taq-e Bostan is an artistic heritage of Sassanid beliefs dedicated to the world as an antiquity of ancient time to present era to capture the eye of travellers passing Silk Road.

What will You discover?

Kermanshah is the district of illustrious rock reliefs and rock cuts alongside of Zagros Mountain Range with peculiar nature and legends in Persian music and arts, opens your eyes into the Kurdish lifestyle in the western part of Persia as an antique city.

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Sistan, Heroic & Incredible Heritage

Sistan and Baluchistan is the heroic region of legendary myths of Persia, where most of the ancient tales come from, also the area is famous for the earliest civilization of Persia. Sistan played an important rule in human civilization in terms of agriculture, architecture, knowledge-based development and urbanism.

Wicker weaving has travelled far through Africa to Mesopotamia and Persia. The art is said to have originated in textiles and pottery.

What will You discover?

Sistan, an ancient area where is mostly populated with people from Baloch tribes who are not only Persians but also Afghans, so touching their costumes and traditions and getting involved into their classic lifestyle would attract our attention to a very rare kind of historical survivors.

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Hamedan, Legacy of Elamite & Achaemenid Empires

Hamedan is an iconic city in terms of ancient urbanism, religion diversity and handicrafts, where Ecbatana Ancient City absorbs your attention to 3000 years ago with mud & brick remains at the heart of Hegmataneh Antique City, also Hamedan has gained a prominent position in ceramic and pottery craftsmanship in the Middle East.

Pottery plays a symbolic role in Persian culture which demonstrates that our body converts into the soil, then become clay to shape an earthy object by the art of a professional craftsman.

What will You discover?

Hamedan handicrafts show the artistic view of people that lies in their daily lifestyle and depicts an art which takes you from thousands of years ago to present era, also you find the holiest site of Jewish in the city close to Zoroastrianism beliefs. Ancient history is the key fact of Hamedan behind the curtain of Hegmataneh historical city centre near the Persian guru Avicenna Tomb.

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