Devote your passion of discovering Persia to journeys which displays 3500 years of written culture with all tangible and intangible legacies. Discover the eminence of Persian creativity in urban characteristics, culinary heritage, handicrafts, traditional textures, literature and music, also explore nomadic and rural lifestyles of Kurdish, Azeri, Gilaki, Baloch and Lur tribes. Create your very own crafts by having hands-off instructions from artists and learn new skills to have a life-long passion and a powerful memory.

Isfahan, Heart of Persian Fine Arts

Isfahan, the city of glories and Perso-Islamic masterpieces devoted itself to craftsman’s dexterity to become centre of art, not only in architecture or handicrafts but also in urban structures and music. The city is a treasure of mosques, Cathedrals, mansions, bridges and gardens which amazed visitors in all aspects of skilful ingenuities.

Depicting paradise by painting or enamelling metals and tiles is an Isfahani art which demonstrates the elegance of the creative city of crafts.

What will You discover?

 

Discovering the eminence of Isfahan creativity in urban characteristics, which fascinate you with streets covered with tall trees, leafy sidewalks and unifying and coherent structures such as pavilions, citadels, mansions, bathes and sacred places, prove that Persian architecture is a formation of a conscious act.

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Shiraz, Root of Persian Lifestyle

Shiraz, the motherland of Persian Culture with all legendary Achaemenian’s and Sassanian’s glories is the city of prose & poem, gardens and flowers. Historical ornaments such as Persepolis and Pasargadae is spread through the tale of the province since Achaemenid empire to Zand Dynasty, also spirituality always associates with the story of the people, not only during Zoroastrianism but also at the time of Islam to the present era.

Saffron Ice cream is a Persian traditional kind of summer snack garnished with pistachio and nuts and mainly served by Faloudeh and cherry jam to stir sweet and sour taste with each other.

What will You discover?

Shiraz, the land of Persian Civilization with all legendary masterpieces is the city of imperial heritage, love and orange blossoms. Ancient archives with extraordinary skills inherited since the reign of Cyrus the Great and Darius the Great and also Sassanid empire decorated the city. The masterworks covered whole Shiraz with symbols of Zoroastrians who played an important role in shaping Shiraz as the capital of the greatest empire the world has ever seen.

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Tehran, Touch Persian Contemporary Culture

Tehran, as the most modern city and capital of Iran which clearly shows the classical and modern combination of Persian culture is located on the south of Alborz mountain range. Damavand, the highest Summit of Iran is a heroic symbol of Tehran, also the city embraces cultural & natural landscapes with brilliant glory of palaces and distinctive museums.

Tehran Grand Bazaar takes you into a puzzle of Persian lifestyle where you touch alive culture, economic behaviour, tasty food and identifying architecture gathered together.

What will You discover?

Explore Persia Contemporary era since the country reestablished its identity by Pahlavi dynasty, the last royal family of Persia. Tehran is a great combination of tangible and intangible clues of culture, which shows you the development of fine arts and architecture as a rule of lifestyle over time, also depicts you the influence of kingdoms to shape the root of Persian culture.

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Mashhad, Territory of Spirituality and Literature

Mashhad, where is the hometown of the greatest turquoise mines in the world, shines as the capital of spirituality due to Imam Reza Holy Shrine in Silk Road. The city produces more than 90 present of the Saffron of the globe and is the birthplace of Afsharid Dynasty which was established by Nader Shah.

Neyshabur is an ancient city with distinctive turquoise gems standing alongside of Silk Road in northeast commencing heart of Persia.

What will You discover?

Explore the most spiritual city along Silk Road will show you another attractive point of Persia, which combined art and religion, to purify visitors of the ancient road. Mashhad will enlighten you with genus philosophers such as Ferdowsi, Khayyam and Attar, also amaze you with turquoise gems.

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Kurdistan, Kurdish Tribes & Rural Lifestyle

Kurdistan is a mountainous region full of rivers, waterfalls and glaciers, where is called the peak of Iran. The present district of Kurdistan is mostly populated with Kurdish people, also Kurdistan is the homeland of Aryans who migrated to central plateau of Persia.

Sanandaj is the centre of the Kurdish region of Persia which embraces identifying folkloric arts with special musical instruments such as Kamancheh as UNESCO Creative City.

What will You discover?

integration with nature to a built environment in a way of protecting the ecosystem and feed their life with keeping traditional lifestyle in the modern era in Kurdistan. Kurdistan shows how people are responsive to nature with adapting their lifestyle with God-given beauties. The city demonstrates the ancient Iranians’ strength in customs & traditions, culture and architecture, which embrace an eye-catching view of open-air landscapes, to feed you with an atmosphere to breath in fresh-air museums.

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Semnan, Silk Road Costumes and Traditions

Semnan, with the longest path in Silk Road, dated back to Median era, depict four seasons in one province and demonstrating extraordinary lifestyle adapted with desert, also a geopolitical area which connects north, south, east and west of Persia close to Alborz mountain range.

Semnan as a belt between mountainous regions of Alborz range and Kavir desert embraces unique natural diversity which hosts nomads like a heaven.

What will You discover?

Semnan ecosystem with different types of properties represents remarkable pictures of natural inland sceneries, which hugely describes most environmental features of Hyrcanian ecological values in the north part and extravagant desertic environmental condition in the south part. Explore a combination of desertic and mountainous lifestyle with especial Persian dialects and cuisine alongside Semnan Province.

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Yazd, Desertic Rural & Urban Culture

Yazd is a city which displays human adaptation to the hard nature by its unique architecture to use simple materials to build astonishing structures such as wind-catchers, Bath, mosque and houses to preserve the residents’ life in heart of desert, also Qanat construction is an ancient engineering knowledge which conveys water from natural sources to quench people and farms. The city is the home of Persian sweeties and a famous land in handicrafts especially for handwoven souvenirs, also religions diversity enlighten you about Zoroastrians, Jewish, Christians and Muslims in the city centre.

Experiencing traditional form for athletics which was used for training soldiers for warfare in Zourkhaneh (Pahlavani Rituals).

What will You discover?

Experience mud-brick Unesco World Heritage in the scale of a city depicts the distinctive structure of urbanism given adaptation with the desert in Yazd, where not only displays the highest wind-catchers but also amaze you with the longest underground aqueduct in the world.

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Gilan, UNESCO Creative Culinary City

Gilan as the capital of Persia culinary art is located alongside of Caspian see at the side of Alborz mountain range with a humid subtropical climate demonstrates itself as a city with cultural diversities among Gilak, Rashti, Taleshi and Azerbaijani residents. The city is close to Hyrcanian forests as a World Heritage Site which dates back to 35-40 million years ago, also the homeland of rich customary beliefs and social forms such as language, gastronomy, music, clothe and every-day rural lifestyle.

Baghali ghatogh is a Gilaki recipe served with Kateh (Persian rice dish) garnished with the stew which is cooked out of favs beans, egg and dill and flavoured with garlic and pepper.

What will You discover?

Gilan plays an important role in the safeguarding of rural lifestyles in Persia as most of the province population live in rural areas alongside the Caspian Sea and Alborz mountain range in their distinctive dwellings, also Rodbar and Manjil counties where are the olive production centre of Persia are located in the south region of Gilan.

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Tabriz, Azeri Costumes & Traditions

Tabriz is the most significant region in historic Azerbaijan area in terms of culture, industry, modernity and handicrafts, also agriculture plays an important rule in development of the city. Tabriz history gained a huge impression from Safavid and Qajar dynasties as a center of Turkish tribes, so most of the monuments and attractions proves cultural, architectural and customs and traditions of the mentioned royal families, also is known as the world Carpet Weaving City.

Kufta could be an incredible representative of Azeri culinary art which is combined with vegetables, nuts and rice and sour or spicy additives to be considered as a main dish.

What will You discover?

Tabriz, is famous for its handicrafts and sweeties besides of  being the land of constitutional orders and peculiar architecture, depicts Turkish lifestyle in Persian territory as a symbol of synergism between different tribes of Persia. Tabriz is not only known for its leather and Baklava but also gained astonishment and admiration of tourists by the art of rug weaving.

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Lorestan, Nomadic Cultures in Picturesque Landscapes

Lorestan, a province mostly surrounded by Zagros mountain range fascinates you with a picturesque view of Lakes and waterfalls with a breathtaking panorama of the natural landscapes such as fertile valleys, where amaze you with a covered area of walnuts and almonds, or hills and mountains like Oshtoran Kuh region. It is estimated that Lor Citizens are the original Aryans who migrated to Zagros chains, then conquered by Medes and after that lost territory to Persians. Lors integrated with Achaemenid, Parthian and Sassanid well in terms of beating.

Bakhtiari Tribes are the Lur nomadic groups who live in four main provinces for Persia, Luristan, Khuzestan, Chahar Mahal & Bakhtiari and Fars, they migrate between summer and winter quarters, also speak in Luri Dialect.

What will You discover?

Lorestan Bronze in archaeological excavations which dated back to 2nd and 3rd millennium B.C. Lorestan significance displays itself when it covers all four wings of Iran National Museum since the Paleolithic and Ancient era to Islamic time and also seals and coins.

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Qazvin, Land of Persian Gastronomy Culture

Qazvin, a city with 9000 years of civilization, where is located on the way of Silk Road, proves its significance to be announced as the capital of the country in different periods. Alamut Castle is the prominent legacy of the city besides Sa’d al-Saltaneh Caravanserai which is the biggest urban caravanserai in Persia, but Qazvin depicts the richest culture of Persian cookery art as tourists can find the most delicious and garnished Persian dishes in Qazvini recipes.

Morasa Polow is a tasty polow-dish garnished with saffron, pistachio and herbs as a jewelled rice main course.

What will You discover?

Qazvin commences attract travellers’ attention to a multinational, multicultural and inter-communicational hub, where ideologies and beliefs shaped elevated civilizations, in the ancient world. Qazvin indulges our expectations to extend historical knowledge that how great empires thrived by developing infrastructures such as caravansaries, courier-house (chapar khaneh: royal System of communication), sanctuaries and urbanism along the royal road.

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