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Royal Heritage

Explore royal masterpieces to satisfy your curiosity about Persian empires and touch historical novelties which directly affected nowadays lifestyle.

Persepolis embraces the most significant Achaemenid heritage ,
not only as an archaeological remain but also as a fact of royal legacies of Persians.

Devote your passion of discovering Persia to journeys which displays 3500 years of written culture with all tangible and intangible legacies. Discover the eminence of Persian creativity in urban characteristics, culinary heritage, handicrafts, traditional textures, literature and music, also explore nomadic and rural lifestyles of Kurdish, Azeri, Gilaki, Baloch and Lur tribes. Create your very own crafts by having hands-off instructions from artists and learn new skills to have a life-long passion and a powerful memory.


+ Isfahan, Heart of Persian Fine Arts

Isfahan, the city of glories and Perso-Islamic masterpieces devoted itself to craftsman’s dexterity to become centre of art, not only in architecture or handicrafts but also in urban structures and music. The city is a treasure of mosques, Cathedrals, mansions, bridges and gardens which amazed visitors in all aspects of skilful ingenuities.

+ Shiraz, Root of Persian Lifestyle

Shiraz, the motherland of Persian Culture with all legendary Achaemenian’s and Sassanian’s glories is the city of prose & poem, gardens and flowers. Historical ornaments such as Persepolis and Pasargadae is spread through the tale of the province since Achaemenid empire to Zand Dynasty, also spirituality always associates with the story of the people, not only during Zoroastrianism but also at the time of Islam to the present era.

+ Tehran, Touch Persian Contemporary Culture

Tehran, as the most modern city and capital of Iran which clearly shows the classical and modern combination of Persian culture is located on the south of Alborz mountain range. Damavand, the highest Summit of Iran is a heroic symbol of Tehran, also the city embraces cultural & natural landscapes with brilliant glory of palaces and distinctive museums.

+ Mashhad, Territory of Spirituality and Literature

Mashhad, where is the hometown of the greatest turquoise mines in the world, shines as the capital of spirituality due to Imam Reza Holy Shrine in Silk Road. The city produces more than 90 present of the Saffron of the globe and is the birthplace of Afsharid Dynasty which was established by Nader Shah.

+ Kurdistan, Kurdish Tribes & Rural Lifestyle

Kurdistan is a mountainous region full of rivers, waterfalls and glaciers, where is called the peak of Iran. The present district of Kurdistan is mostly populated with Kurdish people, also Kurdistan is the homeland of Aryans who migrated to central plateau of Persia.

+ Semnan, Silk Road Costumes and Traditions

Semnan, with the longest path in Silk Road, dated back to Median era, depict four seasons in one province and demonstrating extraordinary lifestyle adapted with desert, also a geopolitical area which connects north, south, east and west of Persia close to Alborz mountain range.

+ Yazd, Desertic Rural & Urban Culture

Yazd is a city which displays human adaptation to the hard nature by its unique architecture to use simple materials to build astonishing structures such as wind-catchers, Bath, mosque and houses to preserve the residents’ life in heart of desert, also Qanat construction is an ancient engineering knowledge which conveys water from natural sources to quench people and farms. The city is the home of Persian sweeties and a famous land in handicrafts especially for handwoven souvenirs, also religions diversity enlighten you about Zoroastrians, Jewish, Christians and Muslims in the city centre.

+ Gilan, UNESCO Creative Culinary City

Gilan as the capital of Persia culinary art is located alongside of Caspian see at the side of Alborz mountain range with a humid subtropical climate demonstrates itself as a city with cultural diversities among Gilak, Rashti, Taleshi and Azerbaijani residents. The city is close to Hyrcanian forests as a World Heritage Site which dates back to 35-40 million years ago, also the homeland of rich customary beliefs and social forms such as language, gastronomy, music, clothe and every-day rural lifestyle.

+ Tabriz, Azeri Costumes & Traditions

Tabriz is the most significant region in historic Azerbaijan area in terms of culture, industry, modernity and handicrafts, also agriculture plays an important rule in development of the city. Tabriz history gained a huge impression from Safavid and Qajar dynasties as a center of Turkish tribes, so most of the monuments and attractions proves cultural, architectural and customs and traditions of the mentioned royal families, also is known as the world Carpet Weaving City.

+ Lorestan, Nomadic Cultures in Picturesque Landscapes

Lorestan, a province mostly surrounded by Zagros mountain range fascinates you with a picturesque view of Lakes and waterfalls with a breathtaking panorama of the natural landscapes such as fertile valleys, where amaze you with a covered area of walnuts and almonds, or hills and mountains like Oshtoran Kuh region. It is estimated that Lor Citizens are the original Aryans who migrated to Zagros chains, then conquered by Medes and after that lost territory to Persians. Lors integrated with Achaemenid, Parthian and Sassanid well in terms of beating.

+ Qazvin, Land of Persian Gastronomy Culture

Qazvin, a city with 9000 years of civilization, where is located on the way of Silk Road, proves its significance to be announced as the capital of the country in different periods. Alamut Castle is the prominent legacy of the city besides Sa’d al-Saltaneh Caravanserai which is the biggest urban caravanserai in Persia, but Qazvin depicts the richest culture of Persian cookery art as tourists can find the most delicious and garnished Persian dishes in Qazvini recipes.

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